The new America’s Cup mobile application, which can be downloaded for free and currently is available in the iTunes app store (an app for Android is coming soon too) contains news, results, videos and the program of the race, but it is the distribution of real time action, that promises to bring an experience of seeing the race in your mobile phone to a new level.

Optimized to run on mobile platforms, the America’s Cup 3D Viewer works with Liveline graphics system and also provides access to live audio from the boat of your favorite team as well as live comments of the race. Future development plans include new levels of Augmented Reality (actually enhanced) and access to the onboard cameras.

Boats Racing in the America's Cup“Viewers can now access the live broadcast from their mobile phones with data coming directly from the boats,” says Stephen Barclay, General Director of the America’s Cup “we continue to develop technologies to bring this sport live in the informative and entertaining way. ”

Last week, the website of the America’s Cup, www.americascup.com, was relaunched in a new design. The new website is easier to navigate and allows teams to express their identity in a more creative way. Several improvements, such as a mobile site, provides incorporation of the latest technology in social networks and Internet.

Fans attending the AC World Series in San Francisco can participate in the ‘digital boathouse’, a multimedia studio created in the AC Village where fans and media representatives can engage in real time, with access to original content and start conversations about the regatta. The content that is created in the headquarters will be distributed across multiple digital channels such as YouTube, Facebook, Twitter, Google+, and Instagram. The sailor Torvar Mirsky will be a host in the Boathouse and conduct interviews with star guests, moderating online conversations and directing video segments.

The races, which lasts from Thursday to Sunday (startint at 2:00 pm PDT- local time- from Thursday to Saturday, and at 11:30 pm PDT on Sunday) are broadcasted live worldwide via America’s Cup YouTube channel (with relay restrictions depending on the territory). On television, the race can be seen on NBC Bay Area 11.2 in San Francisco area, and on Comcast Sportsnet California in the area of California, and Sunday’s final will be broadcasted live on NBC from coast to coast in the United States starting from 11: 30am PDT.

Source: America’s Cup